A number of readers offered some really positive feedback on my blog in January Tips for better business writing with many offering thanks for the common sense tips and sometimes obvious reminders. It’s fair to say that the points made about ruthless editing of marketing copy struck home for many. So much so that a […]
I’ve been spending a good deal of time over the last month researching and exploring how to improve written communications with clients and customers. Working, as I do with a lot of professionals who have detailed and often complicated information they need to convey, it’s a challenge that I encounter daily. So, I thought I’d […]
A little while ago I was struck by the title of the lead article in The Marketer – What are words worth? The piece talks about how important the specific language you use is in the development of a brand identity. It points out that with the increasing interaction with customers and the world at […]
You might be forgiven for thinking that the art of copywriting has changed unrecognisably with the new communications tools, like Twitter, Google+, Facebook, blogs, e-shots and the like. I’m not so sure myself. I think the principles of good writing as suggested in 1946 by George Orwell, still hold true, whether you are writing a […]
As a marketing consultant I frequently encounter difficulties that clients need me to solve. I discovered this week that whilst George Bernard Shaw might have been right when he said “Imitation is not just the sincerest form of flattery – it’s the sincerest form of learning” it doesn’t always work to your advantage if you’re […]
