Archive | Marketing planning


3 steps to keeping customers

Keeping existing customers happy can be a great way to decrease marketing spend, although this isn’t always obvious. Most clients that I work with want to attract new customers. They talk to me because they want to grow their business – increase turnover, sell more products – get greater bottom-line return. But almost all of […]

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The value of a marketing mentor

Why everyone needs a mentor If you work in marketing, especially for a small or medium sized business where you’re likely to be the lone marketing resource, or indeed if you run your own business, the marketing role can be a challenging one.  You can feel isolated, lack confidence in the decisions you take, set […]

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Margaret Thatcher

Business marketing and the ‘Thatcher Factor’ 

Love her or hate her you couldn’t ignore her.  The news, earlier this month, of Margaret Thatcher’s death at the age of 87, dominated newspapers, news channels and social media, with as many people apparently celebrating her death as mourning it. She was certainly a phenomenon – but what has she to do with marketing […]

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