Tag Archives | copy writing

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10 things to consider when editing marketing copy

A number of readers offered some really positive feedback on my blog in January Tips for better business writing with many offering thanks for the common sense tips and sometimes obvious reminders. It’s fair to say that the points made about ruthless editing of marketing copy struck home for many. So much so that a […]

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Business Writing

Tips for better business writing

I’ve been spending a good deal of time over the last month researching and exploring how to improve written communications with clients and customers. Working, as I do with a lot of professionals who have detailed and often complicated information they need to convey, it’s a challenge that I encounter daily. So, I thought I’d […]

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What are words worth?

What are YOUR words worth?

A little while ago I was struck by the title of the lead article in The Marketer – What are words worth? The piece talks about how important the specific language you use is in the development of a brand identity. It points out that with the increasing interaction with customers and the world at […]

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