Archive | Marketing planning

Mentoring

The value of a marketing mentor

Why everyone needs a mentor If you work in marketing, especially for a small or medium sized business where you’re likely to be the lone marketing resource, or indeed if you run your own business, the marketing role can be a challenging one.  You can feel isolated, lack confidence in the decisions you take, set […]

Continue Reading
Margaret Thatcher

Business marketing and the ‘Thatcher Factor’ 

Love her or hate her you couldn’t ignore her.  The news, earlier this month, of Margaret Thatcher’s death at the age of 87, dominated newspapers, news channels and social media, with as many people apparently celebrating her death as mourning it. She was certainly a phenomenon – but what has she to do with marketing […]

Continue Reading

Address: Banbury Road, Ettington, Stratford upon Avon, CV37 7SR