Archive | Marketing advice

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3 steps to keeping customers

Keeping existing customers happy can be a great way to decrease marketing spend, although this isn’t always obvious. Most clients that I work with want to attract new customers. They talk to me because they want to grow their business – increase turnover, sell more products – get greater bottom-line return. But almost all of […]

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Marketing - targeting

5 reasons direct marketing doesn’t work

I’m prepared to bet that most people reading this blog have tried direct mail or email marketing at some point. Although not normally a gambler, I’m also willing to wager that 9 out of 10 who say they’ve tried it will also say it didn’t work. That’s certainly the experience I have when I speak […]

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