Business Writing

Tips for better business writing

I’ve been spending a good deal of time over the last month researching and exploring how to improve written communications with clients and customers. Working, as I do with a lot of professionals who have detailed and often complicated information they need to convey, it’s a challenge that I encounter daily. So, I thought I’d […]

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What are words worth?

What are YOUR words worth?

A little while ago I was struck by the title of the lead article in The Marketer – What are words worth? The piece talks about how important the specific language you use is in the development of a brand identity. It points out that with the increasing interaction with customers and the world at […]

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